communication for the savvy set
/ where creative sparks fly

let's create something you're
excited to share.

let's create something you're
excited to share.

based in Northern NSW

I'M ALEX olsen, a FREELANCe editor and writer

october 2025: This page is undergoing some live renos; please excuse the mess, and come back soon!

Editing, proofreading and content writing for business, marketing, academic, editorial and non-fiction publishing. 


what you have: content
what you need: punch (find it here)

copy editing & human content creation

punchy

punchy

- Dean Copeland, Marry Me Dean

ALEX IS AWESOME! SHE HAS THE KNACK TO TURN MY CLUNKY CONTENT INTO SMOOTH, BEAUTIFUL, CLEAN, AND EASY TO READ WORK. SHE'S GREAT TO WORK WITH, CLEAR, AND VERY ONTO IT. IF YOU'RE THINKING ABOUT USING A PROOFREADER I'D SUGGEST YOUR SEARCH IS OVER. USE PUNCHY. 

So they say

- Garry, Queensland

I ASKED ALEX TO LOOK OVER MY CV BECAUSE AS A 'SENIOR' EMPLOYEE i SUSPECTED I WAS BEING OVERLOOKED AS AN OLD F#RT. ALEX NOT ONLY TIDIED UP MY CV, BUT ALSO SUGGESTED ADDING A LINE TO MY CV TO 'LEAN INTO' MY SENIORITY, AS SHE SAID. THE LINE GOT A LAUGH FROM ME AND GOT THE ATTENTION OF THE EMPLOYER. AFTER MONTHS WITHOUT RESPONSES TO APPLICATIONS, I WAS CALLED FOR AN INTERVIEW! I'M SO IMPRESSED WITH THE WAY ALEX PUSHED THE ENVELOPE – IT PAID OFF.

So they say

- Kirsten Butler, May the EK Byron Bay

ALEX GAVE ME FEEDBACK ON MY WEBSITE AND EDITED MY CONTENT. I'D DEFINITELY RECOMMEND THIS SERVICE. IT HELPS TO HAVE AN EXPERIENCED PAIR OF EYES TO CHECK YOUR WORK AND PICK UP LITTLE THINGS THAT CAN EASILY BE MISSED BY A ONE-WOMAN BUSINESS! 

So they say

- Academic, Queensland

I came to PUNCHY EDITS with a pretty curly brief, and to her credit Alex delivered above and beyond in every task the project demanded. From the refinement of multiple drafts, offering not just an impeccable grammatical style (both English and American), but deep insight into how to communicate a problem (or solution) succinctly, and, elegantly, Alex was a huge support in bringing to realisation our vision. Punctual, economical, and honest, I unreservedly recommend her to you.

So they say

- Dani Tiene, Makeup Artist

MY WEBSITE WAS A BIT ALL OVER THE PLACE AND NEEDED TO BE SIMPLIFIED. ALEX TRANSFORMED MY SITE INTO A CLEAN, PROFESSIONAL VERSION. ALEX IS SO EASY TO WORK WITH. SHE WENT ABOVE AND BEYOND TO MAKE SURE MY SITE WAS PERFECT, AND SUITED ME, TOO.

So they say

- Aisling Butler, Bloom Boss

ALEX SUGGESTED CHANGES TO MY WEBSITE TO IMPROVE THE BROWSING EXPERIENCE FOR MY CUSTOMERS. HER COMMENTS WERE THOROUGH AND DETAILED AND REALLY EASY TO FOLLOW.

So they say

- Lindsay Olsen, Tweed Coast Home Loans

Alex worked with us as a marketing contractor, creating a brand identity and employing a customer-centric approach to the design and messaging across our website, newsletters, social media and advertisements. We always get glowing feedback! Alex’s ability to cut to the point of the message and deliver it with a conversational tone is second to none.

So they say