ONCE UPON A CUBICLE I was a magazine advertising coordinator, proofreader, editorial contributor, magalogue editor and events coordinator. After a decade gathering industry secrets I traded the corporate hustle for the life of a full-time mama and freelancer. As a copyeditor and writer I bring a blend of know-how across publishing, design, marketing and client service. Although I work across different genres, my current focus is business comms (with a secret passion for children's literature). My superpower is getting into the mindset of a customer so we can deliver what they're looking for. As a creative I’m after the trilogy: words, presentation, and VIP customer experiences. I get my kicks helping people lift their professionalism and customer experience to 5-star status. This is Punchy. What can I do for you?
I'm Alex(andra) Olsen, your new freelance friend, and the fresh set of eyes your content craves.
Meet your editor
punchy
15
WRITE FOR INFLUENCE
MAGNETO COMMUNICATIONS
10
DIP. BOOK EDITING & PUBLISHING, MACLEAY COLLEGE
05
CERT. IV PRINTING & GRAPHIC ARTS, TAFE NSW
04
B.A. (COMMUNICATIONS),
UNIVERSITY OF WOLLONGONG
by the book
Strictly
website content editing
marketing collateral editing
edms/newsletter editing
business document editing
social media content writing & editing
advertisement editing
event collateral proofreading
cv & cover letter editing
academic editing
non-fiction proofreading / editing
children's literature editing
e-book editing
Services
Editing, explained
bit of nitty gritty
Don't worry, you don't need to figure out what kind of editing you need – each job usually involves a bit of this and that. But FYI, here's the lowdown:
Structural editing looks at content from a broad perspective, that is, what you’re saying – your argument or stance. This edit looks at the organisation, order, and flow of information. It aims to present content logically, and in a way that's appropriate for your target audience.
STRUCTURAL EDITING
Copyediting looks at spelling, punctuation, expression, tone, consistency of tense (past, present), point of view (first, second, third person) and active or passive voice. It also looks to minimise wordiness, jargon, redundancies and repetition. Fact checking can also be involved.
COPYEDITING
Proofreading is a final check before publishing to pick up small errors. As well as correcting spelling, punctuation and grammar, proofreading looks for consistency across headings, capitalisation, and layout. If applicable, pagination, table of contents, indexes and references are also checked.
PROOFREADING
I SEE HOW WE CAN MAKE THE WHOLE.DAMN.THING BETTER AND I LOVE making it HAPPEN. WHEN YOU HIRE ME, I ALREADY KNOW THAT YOU CARE ABOUT DELIVERING THE BEST. WE'RE ON THE SAME PAGE.
WHAT'S IT LIKE TO WORK WITH ME?
in short, alex is amazing.
she's great to work with, clear, and very onto it.
if you're thinking about using a proofreader i would suggest your search is over.
use punchy.
Dean Copeland, Marry Me Dean