Non-artificial. Super intelligent.
Your ideas are worth hearing. Your product is worth buying. But is your content working in your favour?
Let me sharpen your message so your vision lands.
Deliver something memorable – for the right reasons.
publishing for businesses and entrepreneurs
punchy
And how do you go with...
Are you guilty of these?
burying the key information
focusing on you rather than them
writing long, complex sentences
using industry jargon
using big words to impress
keeping to the point
answering READERs' needs up front
giving pauses and breaks to digest
using plain and simple english
being transparent
We prefer people.
what about ai?
AI is clever, but then again, shucks, so am I. So are you. You're the expert of your craft, and we'd collectively prefer if you showed us your human side.
Whilst AI has its place, that doesn't mean you have to let it run the whole damn show. We want authenticity. Credibility. Originality. HI: human intelligence.
You know the frustration you feel when you reach out to a company with some problem, and all you want is to speak with a person, but all they're giving is the AI bot?! AI content can feel a bit like that: like, you haven't really been given their full attention. And kind of like you've heard this spiel somewhere before...
Amidst the daily onslaught of CONTENT, people still want human connection.
Own your HI. Write your story.
Then let me run my human eyes over it.
0.2
seconds to form a first impression
28%
words actually read on a webpage
81%
people who research online before buying
3
average sites visited before purchasing
(AKA NON-CRINGE, NON-SNOOZE)
What makes good content?
POLISHED. Edited writing creates a professional image. Sloppy writing does the opposite. A professional image means your audience is more likely to trust you and invest in your services.
1.
AUTHENTIC. People want to connect with real humans, so your content should capture your voice and your story (but still make your reader feel like the VIP).
2.
SIMPLE. Always assume your reader is lazy and busy. Don't make them work hard to find answers. Simplicity is refreshing and effective.
3.
SIGNIFICANT. Identify and stick close to the reason why someone is seeking your content. People are mostly interested in their own needs (aren't you?), so keep your spiel relevant.
4.
Let me remind you: you're not here for mediocrity.
You want to make a good impression? A good boss knows when to outsource. Nothing screams 'small player' like crimes against language. Polished content inspires confidence: it reflects the quality of your work; it shows that you care about details.
Yes, writing content for all-of-the-things is a drag. But no one knows your business like you do, and we want to capture the personality of you and your brand, so I encourage you to give the writing a crack – but don't skip the editing part.
Besides making sure your writing is polished and professional, I'll look at your content with your readers' needs in mind. I'll gauge why they're looking at your content in the first place, and I'll make sure you're responding to their needs in a straightforward way.
If your aim is to impress your visitors and grow your reach, editing, for your primary marketing, at a minimum, is an essential investment.
A word for the small biz hustlers
From one boss to another...
