Non-artificial. Super intelligent.
From your internal comms to your brand messaging, let me sharpen your content so your vision lands.
Deliver something memorable – for the right reasons.
business comms
punchy
And how do you go with ...
Are you guilty of these?
burying key information
using big words to impress
long-winded sentences
overusing jargon
not focusing on your audience
keeping to the point
answering their needs early
giving pauses to digest
using plain and simple english
being transparent
To be frank, we prefer humans.
'yeah, but we can just use ai ...'
AI is clever, but then, so are you. You're the expert in your field – own that. Collectively, we'd prefer if you dissed AI and showed us your human side.
If AI is going to help your productivity, by all means, dabble ... but you gotta add the human.
We need authenticity, originality, nuance. HI: human intelligence. We can't let AI run the whole damn show.
AI will waffle* on all day if you let it – your readers don't have the time or patience.
And yet, people are nosey and love a good yarn. AI doesn't know your stories or your secret sauce. And therein lies the magic: get to the point – but also – tell us your secrets.
Send your lovely, imperfect words this way for proofing, personality and punch.
*waffling approved for breakfasts and bathrobes only.
I sometimes get asked to write copy from scratch. I could, but it's not what I'm here for. I always encourage people to give writing a crack (even if I have to prompt them with some questions). Why would I write your comms for you?! You know your business inside-out, not me!
But making sure your writing is audience-ready? That's where I add value. Yes, I'll make sure your grammar is in order. But most importantly, I'll check that you're speaking to your target audience, and responding to their needs in a way that will serve your business goals.
A good boss knows when to outsource. If your aim is to impress your visitors and grow your reach, editing your brand collateral is an essential investment.
A word for the hustlers,
From one boss to another ...
