Polished.
Simple. Significant.
Your ideas are worth hearing. Your product is worth buying.
But is your content working in your favour?
Let me sharpen your words so your message hits the mark.
publishing for businesses and entrepreneurs
punchy
Polished.
Simple. Significant.
Your ideas are worth hearing.
Your product is worth buying.
But is your content working in your favour? Let me sharpen your words so your message hits the mark.
publishing for businesses and entrepreneurs
Are you guilty of these?
burying the key information
keeping to the point
focusing on you rather than them
answering READERs' needs up front
writing long, complex sentences
And how do you go with...
giving pauses and breaks to digest
using industry jargon
using big words to impress people
using plain and simple english
being transparent
Content writing and editing services
what can i help you with?
websites
blogs
social bios
social media content
advertising
in-house comms
manuals
procedures
training material
press releases
presentations
reports
brochures
tender proposals
white papers
events signage
newsletters
store signs & MENUS
Are you guilty of these?
burying the key information
focusing on you rather than them
writing long, complex sentences
using industry jargon
using big words to impress people
And how do you go with...
keeping to the point
meeting readers' needs up front
giving pauses and breaks to digest
using plain and simple english
being transparent
What can I help you with?
let's break it down
REPORTS
presentations
PRESS RELEASES
brochures
tender proposals
white papers
events signage
signage
packaging
MENUS
websites
blogs
social bios
social content
advertising
in-house comms
newsletters
manuals
TRAINING MATERIAL
PROCEDURES
0.2
seconds to form a first impression
28%
words we actually read on a webpage
81%
people who research online before buying
3
average sites visited before people purchase
0.2
seconds to form a first impression
28%
WORDS YOU ACTUALLY READ ON A WEB PAGE
81%
sites visited before people purchase
3
people who research online before buying
What makes good content?
Here you are
going to state the challenges and frustrations
POLISHED. Edited writing creates a professional image. Sloppy writing does the opposite. A professional image means your audience is more likely to trust you and invest in your services.
AUTHENTIC. People want to connect with real humans, so your content should capture your voice and your story (but still make your reader feel like the VIP).
SIMPLE. Always assume your reader is lazy and busy. Don't make them work hard to find answers – they'll click over to your competition. Simplicity is refreshing and effective.
SIGNIFICANT. Identify and stick close to the reason why someone is seeking your content. People are mostly interested in their own needs (aren't you?), so keep your spiel relevant.
1.
2.
3.
4.
(and why you need to hire punchy)
Here you are going to state
the challenges and frustrations
What makes great content?
1.
2.
3.
4.
(and why you need AN EDITOR)
POLISHED. Edited writing creates a professional image. Sloppy writing does the opposite. A professional image means your audience is more likely to trust you and invest in your services.
AUTHENTIC. People want to connect with real humans, so your content should capture your voice and your story (but still make your reader feel like the VIP).
SIMPLE. Always assume your reader is lazy and busy. Don't make them work hard to find answers – they'll click over to your competition. Simplicity is refreshing and effective.
SIGNIFICANT. Identify and stick to the reason why someone is seeking your content. People are mostly interested in their own needs (aren't you?), so keep your spiel relevant.
Writing is hard, and curating content for all-of-the-socials is a punish.
But let's assume you have managed to write something: how do you know if it's any good?
Your writing might make sense to you because you know the topic inside-out, but it may not translate to your reader. Maybe you haven't addressed your readers' burning questions. Or you've left out some info that people actually need you to spell out. Or maybe your writing is rambling and dull, eek!
That's where I come in. I'll look at your content with your readers' needs in mind. I'll gauge why they're investing time to look at your content in the first place. Then I'll edit your material so it responds to their needs in a straightforward way.
Sure, you could write your own content...
but let's be real
Writing is hard, and curating content for all-of-the-socials is a punish.
But let's assume you have managed to write something: how do you know if it's any good?
Sure, you could write your own content...
but let's be real.
Your writing might make sense to you because you know the topic inside-out, but it may not translate to your reader. Maybe you haven't addressed your readers' burning questions. Or you've left out some info that people actually need you to spell out. Or maybe your writing is rambling, dull, or even cringeworthy. Eek!
That's where I come in. I'll look at your content with your readers' needs in mind. I'll gauge why they're investing time to look at your content in the first place. Then I'll edit your material so it responds to their needs in a straightforward way.
"I felt like my site was a bit all over the place and needed to be simplified. Alex transformed it into a clean professional version. Alex is so easy to work with; she went above and beyond to make sure my website was perfect, and suited me too.
— dani tiene makeup artist
"Thanks for revamping my website!"
